Central Electric's History

In 1912, in the heart of Watsonville, California, a young couple with big dreams and modest means laid the foundation for what would become a cornerstone of their community. With just a bicycle, a five-foot ladder, and $100 in cash, John Stanovich and Edith DuFour Stanovich opened the doors of Central Electric Company inside the Central Hotel on Main Street. At a time when electric lighting was still a novelty and demand for electrical work was sparse, their courage and vision sparked something enduring. As electricity slowly gained acceptance, so did their business. They began offering not just wiring services, but also the latest household innovations—irons, washing machines, and toasters. The technology of the day was knob-and-tube wiring, protected by 30-amp glass fuses, a far cry from today’s standards.

As the years passed, the company evolved. In 1968, Steve and Joan sold the China division of Central Electric to Ford’s Department Store, refocusing entirely on electrical contracting. In 1979, their son-in-law Tony Kulich joined the company, followed by incorporation in 1986 and a move to 430 Walker Street in 1987—the same year they celebrated 75 years of service.The next generation continued the tradition. Sharon Jurach joined in 1989, followed by Patty Kulich in 1991. In 1997, Central Electric completed its first million-dollar project for Harmony Foods, and in 1998, the company was featured as the cover story in National Electrical Contractor Magazine.